Jan 17, 2019
iOS is no longer the simple, mainstream operating system Steve Jobs first showed off in January of 2007 with the original iPhone.
But, it’s also not yet the sophisticated, pro-centric operating system geeks have been lusting for since Steve Jobs first showed it off again in January of 2010 on the original iPad.
Some want to keep iOS simple and accessible, like an appliance. Others want to turn it into the Mac.
Both are wrong. And myopic. There’s a third path, one that lets iOS continue with its mainstream mission but also take it to the next level in a way that brings everyone forward.