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Vector with Rene Ritchie


Jan 29, 2019

There were rumors for years that Apple was working on a phone but Purple, the iPhone project, never really leaked. There were rumors for years that Apple was working on a watch but Gizmo, the Apple Watch project, never really leaked.

At least nothing even close to Titan, which many people have assumed is the Apple Car project but is kind of something much bigger, exactly what Apple and Tim Cook have called it: an autonomous technologies project.

That we keep getting reports on the inner workings of a special projects group within Apple is surprising. That Apple commented on it is startling. We’ll get to that in a hot minute but, first, what is Project Titan really? And why does it seem to be changing year after year?

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