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Vector with Rene Ritchie

Feb 13, 2019

Confession: I’ve been saying for years that Apple would never make iMessage for Android because it would hurt the overall value of iPhone and, for the last decade, iPhone is where the vast majority of Apple’s money has come from.

But, with the saturationing — the phone business hitting maturity — and Apple increasingly turning towards its ecosystem — additional products like Apple Watch and AirPods yes, but also and especially services like Apple Pay and the upcoming Apple television shows — that could all change.

Apple has long been offering Apple Music on Android, and has recently announced iTunes for Samsung televisions. Yeah. Samsung. iTunes. Stop the record and rewind that. As well as AirPlay and HomeKit for LG, Vizio, and Sony.

So, could cross-platform iMessage finally start making the kind of sense that does?