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Vector with Rene Ritchie


Jun 28, 2019

Cupertino, California — Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

Wow, I mean. On one hand, I’m devastated. As someone who started out in the business as a designer, Jony Ive and his relationship with Apple was just everything I looked up to and aspired to be.

On the other hand, though, as someone no longer in design, Jony Ive set free but still connected to Apple is something I really, deeply feel.

But, sorry, first. I wasn’t going to do this video today. I was going to wait and think on it a bit, and do a deeper, more forward looking video tomorrow. But then, you guessed it, the Internet happened.

Hot takes began raining down like meteors in a Michael Bay movie. And, as expected a lot of them were just terrible. Like terrible set in comic sans terrible.

That's why I ultimately decided to split my video in two. To get something short out today and the focus on something deeper for tomorrow.

So, here goes part 1

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