Sep 21, 2018
iPhone XS isn't an all-new iPhone. It's a new iPhone X. So, what does that mean?
I don't think Apple intends iPhone X owners to rush out and upgrade to iPhone XS, industry insiders, tech enthusiasts, and those on yearly programs, will of course do just that. Rather, I think Apple intends these new models to appeal to those who didn't yet make the leap to an all-new iPhone. Those who always avoid rev. A boards, or who stuck with Android or with the Home button, or who were simply waiting on a bigger screen.
And, I think for them, iPhone XS or iPhone XS Max are exactly the new phones they've been waiting for.
(Unless they want to wait for iPhone XR...?)