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Aug 28, 2019

We’ve had a ton of leaks, a ton of spoilers, a bunch of renders on twitter and grafs in business pubs. But Apple hasn’t announced the iPhone 11 yet. Tim Cook hasn’t shown it off on stage. Phil Schiller hasn’t gone over all its feature slides.

Oh yeah, It’s that time of year again. Apple’s annual iPhone event is only a couple of weeks away and we already have some people tripping all over themselves to tell you how boring and must-skippable it’s just gotta to be.

And, while I’m going to focus on Apple and the upcoming iPhone 11 Pro for this, please feel free to extrapolate it out to the just-announced Galaxy Note 10 and still pending Google Pixel 4 as well.

Now, I’m going to break this down into two parts — the phones and the market.